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Google Ads

Every dollar,
working.

Search, shopping, and display campaigns built around margin — not just clicks — with weekly bid and budget discipline.

3.4x
Avg. Return on Ad Spend
-38%
Avg. Cost Per Lead
$28M+
Ad Spend Managed
What's Included

Built for margin, not vanity click-through rates.

Most accounts optimize for the metric that's easiest to move — clicks — instead of the one that pays the bills. We rebuild account structure around cost-per-lead and ROAS, then let weekly testing decide where budget goes next.

Google & Microsoft Ads management
Shopping & feed optimization
Display & YouTube campaigns
Landing page & conversion tracking setup
Audience & remarketing strategy
A/B testing on ad creative
Weekly bid & budget optimization
Transparent spend & ROAS reporting
Our Process
01

Audit Account

Full account audit — structure, wasted spend, tracking gaps — before a dollar is reallocated.

02

Rebuild Structure

Campaigns rebuilt around intent and margin, with clean conversion tracking underneath.

03

Launch & Test

New creative, audiences, and bidding strategies go live in controlled tests.

04

Scale What Works

Budget shifts weekly toward the campaigns proving out on cost-per-lead and ROAS.

Pairs Well With

Related services.

Work With Wakefield

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