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Analytics & Conversion OptimizationGoogle Analytics, Search Console, and conversion tracking set up right — so every channel's performance is measurable, not assumed.
Most accounts we inherit have broken conversion tracking, duplicated goals, or no tracking at all — which means every decision made on top of that data was a guess. We fix the instrumentation first, then use it to find where visitors are actually dropping off.
We check every goal, tag, and pixel against what's actually firing on the site.
Broken or missing tracking gets rebuilt so every channel's numbers can be trusted.
Drop-off points get mapped from first visit to conversion, by channel and device.
Structured A/B tests turn findings into measurable conversion gains.